Michelin-starred chef Massimo Bottura is overseeing the fashion brand’s foray into fine dining in Florence, with no dish costing more than €30 – pennies in Gucci currency
It is the age-old impasse presented by high fashion: how do you shift more stock while staying exclusive? Don’t ask Burberry. Fifteen years ago, it had the bright idea of selling affordable “gateway” pieces covered in its iconic check, only for the “wrong” sort of people to buy it, turning it mass, and supposedly alienating the label’s core customer base.
Still fashion has mouths to feed. And it could do worse than look to Gucci, possibly the most referenced label in modern fashion, which has launched a restaurant, posing a newer, more urgent question: is Gucci’s tortellini the new furry loafer?
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Source: Gaurdian
