Online Fake Reviews Under FTC Scrutiny

Fake reviews can have a devastating effect on a small business. And the Federal Trade Commission (FTC) is ready to hold the people or businesses responsible for this practice accountable. The FTC Says It’s Cracking Down on Fake Reviews Online by committing to protect consumers and competition.

It aims to do this by preventing anticompetitive, deceptive, and unfair business practices and using its Penalty Offense Authority to make advertisers aware of the law and prevent them from breaking said laws.

This practice is being driven by the proliferation of social media and the way it has obscured the distinction between authentic content and advertising. And this has resulted in deceptive and dishonest endorsements becoming commonplace online, thus resulting in the growth of fake online reviews. Samuel Levine, Director of the FTC’s Bureau of Consumer Protection, says, “Advertisers will pay a price if they engage in these deceptive practices.”

Small Business News – October 22, 2021

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Image: Depositphotos

This article, “In the News: Online Fake Reviews Coming Under FTC Scrutiny” was first published on Small Business Trends

Source: Small Business Trends

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