In today’s world, design has ingratiated its way into every aspect of our lives. But in advertising, when did form come to mean more than function? Everywhere we look we see pretty, attractive ads that fail to tell, or sell, much of anything.

At Rojay we have a different approach. We think the customer is King (or Queen). We design marketing materials that shamelessly woo prospects by telling them exactly what they want to know – how their lives will improve after purchase.

Now don’t get us wrong, we love great design, graphic, web or otherwise. We just don’t think it should overshadow the message. We believe that design is the fuel that turbo-charges a good ad and makes it great. We don’t believe it should be used as makeup, to patch over blemishes and shortcomings.

So if you want results, don’t be seduced by companies that offer design, but not the substance to support it. Talk to Rojay instead and be guaranteed both creative spark and strategy.

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