With Christmas over and a new year just begun, January is a time for knuckling down and enjoying a quieter month that’s void of holidays, right? Wrong! The first month of the year is brimming with weird and wacky holidays, which, when played correctly, can offer some unmissable promotional opportunities for small businesses. Weird Holidays…
Want your business to stand out like a unicorn in a sea of donkeys? Me too. I believe in taking big risks, reaping epic rewards, and constantly adapting my strategies to increase conversions and engage customers. I’ve experimented with tons of hacks and strategies to rapidly grow both my first company WordStream (which was acquired this year for $150 million)…
Small and big banks, institutional and alternative lenders, and credit unions have been approving more small business loans in the past couple of years. However, your credit score will greatly determine the terms on which you will be getting the loan, this according to a new report by Fundera. This can mean getting up to…
The holidays puts everyone in a celebratory mood — or almost everyone. For small business owners, the celebration may be tempered by stress over unpaid invoices. My business is lucky: Lots of our clients are scrambling to issue payments before year-end to finish off their fiscal years. But for other small businesses, freelancers and entrepreneurs…
In 2019, the top performing content marketing teams will have expert knowledge in marketing technology. That’s not a bold prediction – it’s the results of CMI’s latest benchmark report surveying the content marketing industry. But it’s important to also note that those top performing marketers aren’t using technology to simply put their marketing on autopilot.…
Studies show that events and experiences improve how audiences feel about brands. They also give you a strong push when it comes to driving sales. Over 90% of consumers feel positive about brands after participating in an event. While around 85% will likely buy from you, the benefits of event sponsorship don’t end there. Why…
An SLA, or service level agreement, is an essential part of entering into any new service contract, especially for IT businesses. Whenever you gain a new client or vendor, this agreement is there to make sure all parties involved know exactly what to expect out of the relationship and what will happen if those expectations…
CRM is an important tool for any business that regularly communicates with clients or customers. But it’s not the only tool that most businesses need. GreenRope is a CRM provider that also offers solutions for other areas of business operations. Learn more about the company and what makes it stand out in this week’s Small…
The 2018 November ADP National Employment Report has revealed franchises added 11,500 jobs to the national employment numbers. According to the International Franchise Association (IFA), there were 745,290 establishments in 2017 employing 7.881 million people across the country. For the most part, these are small companies which employ one to 19 workers but never the…
Accepting online payments can be a great way to help you expand your business and make it easier for your customers to give you money. On the other hand, it seems as though every other day we hear about a data breach. And, even though many of these breaches aren’t online breaches, it can reduce how comfortable…
