Hiring hasn’t always gone smoothly for businesses. It remains difficult to find the candidates to best fit your specific job requirements and company culture. But SquarePeg Hires wants to make the process significantly easier. Find out how they’re working to improve hiring through technology in this week’s Small Business Spotlight. What the Business Does Uses technology…

By working with an individual who has built up a solid reputation and has a barrage of followers on social media, influencer marketing is an effective way to get the word out about a brand and help small businesses target a specific audience. Influencer marketing platforms provide a direct way for businesses to work with…

The quality of your customer service can make or break your business. According to American Express, one-third of Americans would consider switching providers after just one bad customer service experience. That’s right. One bad customer service conversation can be fatal to your business. It shouldn’t be a surprise. Chances are, you’ve been on the receiving end of…

No business is safe from social engineering attacks, that includes small businesses. Believing that their company isn’t a possible target is the first mistake that makes small businesses vulnerable. They assume that cyber attackers are only looking at large corporations as prey. True, these big companies provide a bigger target, but cyber attackers don’t discriminate.…

The Council of Better Business Bureaus (CBBB) is warning of a current really clever email scam. How did the CBBB know about this email scam? The Better Business Bureau (BBB) nearly fell for it. Latest Email Scams This latest scam pretends to be an alert from the project management software your company might be using.…

There’s some new research out that says for the second year in a row, many salespeople aren’t hitting their numbers. CSO Insights, the research division of Miller Heiman Group, recently released their Annual Sales Performance Study, “Selling in the Age of Ceaseless Change,” and it showed that only 53% made quotas in 2018. Why Sales…

Small business owners are now facing the lowest unemployment rate in a 50 years. Many of them are worried about how they can compete for the best employees for they need desperately for their company. How to Recruit when Unemployment Is Low On this week’s Small Business Radio Show, Himanshu ‘Sue’ Bhatia, who was named…