If you’re like most sales professionals, you spend a lot of time crafting your initial email pitch. But what happens after that? Unfortunately, many sales reps simply stop communicating with their prospects, assuming that they’ve lost interest. However, this is often not the case! In fact, follow-up emails can be an extremely effective way to re-engage inactive leads and close more deals.

In this article, we’ll reveal five follow-up email templates that will help you keep your prospect conversations moving forward and increase your chances of landing new clients. Let’s get started!

What Is a Follow-up Sales Email?

Sales email follow-ups are a key tool used by sales reps to further relationships with clients, potential customers, and a prospect’s company. A follow-up email sequence is an effective way of personalizing sales conversations, even if they happen completely online. While sales reps may work hard to create the perfect sales pitch, many don’t realize how powerful a follow-up strategy can be in helping them reach their sales goals.

A quality follow-up sales email can help salespeople stay top of mind with their contacts and also serves as an opportunity for sales reps to clarify any questions clients may have about their product or service offering.

sales email templates


How to Write a Sales Follow-Up Email

Sales follow-up emails can be incredibly effective when crafted properly. Here are five steps to help you write an effective sales follow-up email:

Step 1: Use concise subject lines

Keep your email subject line short and sweet, so it stands out in your recipient’s inbox. Email subject lines that are too long or unclear won’t grab your contact’s attention and could end up in the trash. So make sure your email subject line is concise, meaningful, and mentions a relevant pain point.

Step 2: Personalize the email content

Make sure to address your customer by their name and refer to any previous conversations or requests they made. This will show your customer that you were paying attention and are invested in helping them find a solution to their problem. You can simply say “Hi [Name]” to start off the email.

Step 3: Offer value

When producing content, you should always focus on providing value to your contacts and clients. Showcase how your product or service can help them achieve their goals and make their lives easier. Make sure to be specific, as this will help your customer see you as a knowledgeable and reliable resource.

Step 4: Close with a call to action

At the end of your email, be sure to include a call to action that encourages your customer to take the next step like jumping on a sales call. This could be something like, “Let me know if you’d like to discuss this further” or “Schedule a meeting with me to get started.”

Step 5: Always show appreciation

Be sure to always thank your customer for their time and express gratitude for their interest in your product or service. This will help build goodwill and foster customer loyalty. Saying something like, “Thank you for your time and consideration” or “It was a pleasure speaking with you” can go a long way.

Sales Follow-Up Email Template

Follow-ups can be tricky, so here’s a helpful sales follow-up email template with blanks that you can copy, paste, and personalize:

Subject Line: Quick question about ___________

Hi [Name],

Hope you’re doing well! I wanted to follow up on our conversation about ____________.

I’m confident that ____________ could help you ___________ because ___________.

If you have any questions or would like to discuss this further, please don’t hesitate to reach out.

Thank you for your time and consideration, ____________. I look forward to hearing from you.


Your Name

Company Name

More Effective Sales Follow-Up Email Templates

If you or your sales rep are looking for more effective sales follow-up email templates, here are some great examples:

Free Trial Followup

This email template is best used after offering a customer a free trial of your product or service. It should contain a gentle reminder of the benefits they can gain from taking advantage of your offer. You may even decide to offer a limited-time discount or freebie to entice them.

Subject Line: Did you try out our free trial?

Hi _________,

I hope you’re doing well. I wanted to follow up and see if you tried out our free trial.

We’ve received great feedback from customers who have taken advantage of this offer and I think you might find it beneficial as well.

Using our free trial, you’ll discover how you can ___________ and ____________. You’ll also get access to our ____________ feature, which can help you ____________.

If you have any questions or would like to have a more in-depth conversation, please don’t hesitate to reach out by replying to this email or calling me at ___________.


Your Name

Company Name

Product Comparison Followup

This email template is perfect for customers who have expressed interest in a comparison of your product or service against an alternative. This template should include clear and concise information on the benefits of your product over the competition.

Subject Line: Comparing ___________ vs ___________

Hi _________,

I trust you’re doing well. I wanted to follow up regarding your question about ___________ vs ___________.

We’ve done our research and found that ___________ offers a number of distinct advantages over ___________.

For example, we provide better ___________, more reliable ___________, and our ___________ feature is more comprehensive.

We understand that you may need more information to make an informed decision, so please don’t hesitate to reach out if you’d like to discuss this further.


Your Name

Company Name

Trigger Event Followup

This email template is best used when you’re reaching out to a customer in response to a trigger event, which is anything that would suggest a lead is considering your product or service. These could be as simple as a customer visiting your website or attending a webinar or networking event.

Subject Line: About our recent _________

Hi _________,

I hope you’re doing well. I wanted to follow up about our recent ___________.

I think you’ll find that our product/service is the perfect fit to help you ___________. We’ve had great success with customers like you who are looking for ___________.

If you have any questions or would like to discuss this further, please don’t hesitate to reach out.


Your Name

Company Name

No Response Followup

This email template is best used when you’ve sent a few emails and haven’t received any response from the customer. It should be friendly and non-confrontational, as you don’t want to make the customer feel like they’re being pressured into a sale.

Subject Line: Just checking in

Hi _________,

I hope you’re doing well. I wanted to follow up because I haven’t heard from you in a while.

I understand you may be busy, so if now isn’t the right time to discuss our product/service, I completely understand.

But if you do want to talk more about how we could help you___________, please don’t hesitate to reach out.


Your Name

Company Name


Sales Follow-up Email Tips

Creating a follow-up sales email that works can be tricky but with some thought, consideration, and focus on a specific pain point, it can be a powerful tool for boosting sales. Here are five tips to help you craft the perfect follow-up sales email:

Focus on one specific problem

Make sure to focus on one problem the customer is trying to solve and explain how your company can help. Focusing on multiple pain points can make the message confusing and less impactful.

Be concise yet informative

Keep your email short and to the point, but also make sure to include enough information so the customer can make an informed decision.

Include a call-to-action

Make sure to close your email with an actionable next step, like scheduling a meeting or providing more details about your product/service. This will help motivate the customer to take action.

Follow up as needed

It’s important to keep following up until you receive a response, but make sure not to be too pushy. The key is to stay friendly and helpful without being overbearing.

Personalize your message

Taking the time to personalize your message with a customer’s name, company, and any other relevant information will make your message stand out from the competition.


Why Should Follow-up Emails Be a Part of Your Sales Process?

Follow-up emails should be an integral part of any sales process for a number of reasons. Firstly, they provide an opportunity for the sales team to build trust and credibility with customers over time. By sending regular follow-up emails, your team can reinforce their message and keep customers informed about progress or any changes in plans.

Secondly, follow-up emails allow your team to stay top-of-mind with potential customers and give them a chance to respond or ask questions. Lastly, a well-planned follow-up sequence helps create structure in the sales process and increases the chance that customers will convert into paying customers.

How Do You Politely Follow Up With a Client?

In order to politely follow up with a client, it is important to keep in mind the fact that you are aware of their busy schedule and value their time. As such, it is key to be concise yet polite when reaching out for a second time. This could be done by referring back to your previous email in which you requested to have some sort of response, and expressing your gratitude if they have already responded.

If they have not yet responded, then it is important to express understanding while also politely reminding them of the request in question. Be sure to remain courteous and polite throughout the process while also keeping your message short and easy to read.

Image: Envato Elements

This article, “5 Sales Follow-Up Email Examples” was first published on Small Business Trends

Source: Small Business Trends

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