Simply put, eye tracking is mapping what consumers are looking at. There’s hardware that actually tracks the eye’s movements and software that analyzes the data. Small Business Trends asked Mike Bartels, senior research director at Tobii Pro Insight, to explain how and why this technology is important to small business and to supply 10 behavior…

Experts have a lot to say about starting a business, and even about finding success. But what about advice for how to manage the critical intermediate challenges that certainly appear when an organization is growing? One author that tackles those challenges is Scott Belsky through his latest book The Messy Middle: Finding Your Way Through The Hardest and…

If you’re a longtime sports fan like me, you’ve probably heard of Grant Hill.  He was the guy who threw “the pass” to Christian Laettner that led to him hitting “the shot” that beat Kentucky in the Eastern Regional Final in 1992 that put Duke into the Final Four, which they eventually ended up winning.…

Are small businesses beginning to have feelings other than optimism as we near the end of 2018? Headlines this week suggest that the ebullient air among small business owners like yourself is being overcome by worry. Maybe it’s just the holidays? Or maybe it’s just the flu? This week, we learned that retailers across the…

The trade war between The US and China is affecting Amazon sellers. It’s even gotten to the point where finding suppliers outside of China and manufacturing outside that country are being suggested as possible solutions by Jungle Scout, a small company dedicated to helping entrepreneurs run their Amazon businesses. Trade War Impact on Amazon Sellers…

Class action lawsuits aren’t uncommon in business. And the idea of characters who’ve been harmed by wolves is a fairly straightforward gag. Now, what I want to point out in this cartoon is something really simple — the shingles on the roof. I’ve been a cartoonist for more than 20 years, and goodness knows I’ve…