Once you’ve gotten a handle on what’s an influencer, it’s time to think about how best to leverage their talent for business. If you’re looking to create dynamic marketing campaigns, having an amazing influencer as part of your efforts can help. There are lots of great platforms where you can use influencer talent for your…
The US Senate could vote this week on whether or not to replenish the Restaurant Revitalization Fund (RRF). If passed, the RRF would provide billions in grant money to restaurants and other small businesses who’ve been and continue to be affected negatively by the COVID pandemic. Restaurant Revitalization Fund was originally created when the American…
Earlier this year I partnered with Oracle on a survey of over two thousand US-based consumers to learn more about who they trust between social media influencers and brands in learning about products and services, understanding out how to get the most out of them once the purchase has been made, and how they’d like…
In recent years the practice of marketing and advertising has gone through different types of platforms. In the digital age, digital means of marketing and advertising are practiced with different technologies and platforms. Live streaming is one of the technologies you can use to help you market your business to a large number of people.…
The US Small Business Administration (SBA) has announced the six recipients of the ‘Boots to Business Instructor of the Year’ award. SBA Awards Instructor of the Year Awards in the Boots to Business Program for Veterans Veteran-owned small businesses are part of the underserved communities that the Biden-Harris Administration is prioritizing for help. Representatives from…
Two of the 7 bills advanced by the House’s Small Business Committee deal address fraud in the Paycheck Protection and Economic Impact Disaster Loan programs. Both bills would establish a ten-year statute of limitations for prosecutions related to fraud. HR 7352 is for the PPP, and HR 7334 is for the EIDLs. The PPP bill…
Local shoppers can become a business’s most loyal customers by helping spread the word about the business to other community members. It’s important, then, for businesses to establish these local connections early on to see the best results from local marketing. To help businesses create more meaningful interactions with local community members, a panel of…
Energy drinks are currently booming in the US, with sales expected to reach a staggering $225 billion by 2026. To uncover the surge in popularity behind the energy drinks industry, Pre-Workouk World, an organisation aimed at demystifying the ingredients in pre-workout supplements, compiled an infographic. Sales of Energy Drinks to Hit $225 Billion by 2026…
Staying on top of the latest technologies is one of the ways your small business can keep ahead of the competition. TECHSPO ATLANTA 2022 is going to bring together some of the best developers, brands, marketers, technology providers, designers, innovators, and evangelists in their field. The two-day event will showcase the tools small businesses can…
It’s impossible to know exactly what’s in store for the future of your business. But some careful planning can help you make the most of your opportunities. Below are tips from members of the small business community for planning for the future. Make Your Business Bloom This Summer Summer can be a slow season for…
