If you run a business in the health and wellness industries, influencer marketing may be a powerful tool. Running a marketing campaign with these popular content creators can help you reach your ideal audience. This method is powerful for a huge array of brands, whether you’re an influencer marketing expert looking for new partnerships within…
The National Association of Home Builders/Wells Fargo housing market index dropped to 69 from 77 in April, its lowest point since June 2020. It is the fifth straight month that the index has declined. “Building material costs are up 19% from a year ago, in less than 3 months mortgage rates have surged to a…
The advent of the COVID-19 quarantine had a lot of us working at home. But after all of that shook out, many of us were told to get back to the office to work. For those professionals that grew accustomed to working remotely and liked it, you may be kicking around the idea of starting…
Looking for a game where you can build skills useful in real-world situations? Or perhaps you’re already an ace at resource management games and you want to showcase your aptitude in a fun and relaxing video game. Business simulators have been entertaining players for decades, and they serve as a great way to spend time…
A balance sheet is a financial snapshot at a given point in time. It’s what a small business owns and what it owes. It highlights SMB assets, the liabilities, plus the shareholder equity. It is another leg of the small business financials stool. What are Balance Sheets in Accounting? A balance sheet highlights your financial…
Once you’ve gotten a handle on what’s an influencer, it’s time to think about how best to leverage their talent for business. If you’re looking to create dynamic marketing campaigns, having an amazing influencer as part of your efforts can help. There are lots of great platforms where you can use influencer talent for your…
The US Senate could vote this week on whether or not to replenish the Restaurant Revitalization Fund (RRF). If passed, the RRF would provide billions in grant money to restaurants and other small businesses who’ve been and continue to be affected negatively by the COVID pandemic. Restaurant Revitalization Fund was originally created when the American…
Earlier this year I partnered with Oracle on a survey of over two thousand US-based consumers to learn more about who they trust between social media influencers and brands in learning about products and services, understanding out how to get the most out of them once the purchase has been made, and how they’d like…
In recent years the practice of marketing and advertising has gone through different types of platforms. In the digital age, digital means of marketing and advertising are practiced with different technologies and platforms. Live streaming is one of the technologies you can use to help you market your business to a large number of people.…
The US Small Business Administration (SBA) has announced the six recipients of the ‘Boots to Business Instructor of the Year’ award. SBA Awards Instructor of the Year Awards in the Boots to Business Program for Veterans Veteran-owned small businesses are part of the underserved communities that the Biden-Harris Administration is prioritizing for help. Representatives from…
