Business casual is a very common dress code for offices around the country — but it wasn’t always that way. It first started gaining popularity around the 1990’s with the introduction of casual fridays and some well-placed marketing campaigns from brands like Dockers. But even in that short time frame, the meaning of the phrase…

According to Weebly, 75% of online shoppers say that product photography is very important when shopping online. For small or unknown businesses, professional looking product photos are even more important for establishing trust with potential buyers. But not all entrepreneurs have the skills and equipment to take quality photos. And even those that do can’t…

Like any job, there comes a time when you outgrow the pay rate that you’re getting from a client. After all, you don’t want to be earning the same amount of money for the rest of your life. There are two ways to get paid more. Take on new clients at a higher rate or…

Christmas is fast-approaching, and it won’t be long before the turkey is roasting in the oven and presents are being opened on Christmas Day. Now’s the time to show your appreciation and gratitude to the most important people in your business – your clients, customers and employees. Sending holiday greetings is a great way for…

Shopify merchants saw huge earnings on the platform over the Black Friday through Cuber Monday  shopping weekend this year. Over the Black Friday Cyber Monday (BFCM) shopping weekend Shopify (NYSE: SHOP) was generating peak sales of $870,000 and 10,978 orders per minute. This resulted in Shopify merchants collectively making more than $1.5 billion in sales from November…

If you’re going to start an IT business that deals with hardware, finding a reliable hardware vendor is a must. There are plenty of options out there, from tech giants to smaller firms. So how do you find the one that works best for your business? How to Choose a Hardware Vendor Here are some…

You have a chunk of money dedicated to marketing. But do you know exactly how you’re going to spend it? A surprising number of businesses don’t have a defined marketing budget breakdown to use as a starting point. This also means there aren’t any specific goals or metrics they’re chasing either. The best marketing efforts…

For small business owners, consumer confidence is a helpful indicator to keep an eye on because its movements can help you figure out what’s going on in the economy. Monitored since 1967, the Consumer Confidence Index is looked to by analysts (and businesses comfortable with analysis.) Upward and downward trends can influence tough decisions companies…