Once you’ve gotten a handle on what’s an influencer, it’s time to think about how best to leverage their talent for business. If you’re looking to create dynamic marketing campaigns, having an amazing influencer as part of your efforts can help. There are lots of great platforms where you can use influencer talent for your…

The US Senate could vote this week on whether or not to replenish the Restaurant Revitalization Fund (RRF). If passed, the RRF would provide billions in grant money to restaurants and other small businesses who’ve been and continue to be affected negatively by the COVID pandemic. Restaurant Revitalization Fund was originally created when the American…

In recent years the practice of marketing and advertising has gone through different types of platforms. In the digital age, digital means of marketing and advertising are practiced with different technologies and platforms. Live streaming is one of the technologies you can use to help you market your business to a large number of people.…

The US Small Business Administration (SBA) has announced the six recipients of the ‘Boots to Business Instructor of the Year’ award. SBA Awards Instructor of the Year Awards in the Boots to Business Program for Veterans Veteran-owned small businesses are part of the underserved communities that the Biden-Harris Administration is prioritizing for help. Representatives from…

Local shoppers can become a business’s most loyal customers by helping spread the word about the business to other community members. It’s important, then, for businesses to establish these local connections early on to see the best results from local marketing. To help businesses create more meaningful interactions with local community members, a panel of…

It’s impossible to know exactly what’s in store for the future of your business. But some careful planning can help you make the most of your opportunities. Below are tips from members of the small business community for planning for the future. Make Your Business Bloom This Summer Summer can be a slow season for…